Written by Jody Phillips and/or associates
Last Updated:: December 5, 2009
In today’s Information Age, people are constantly seeking information that will help them achieve success in their personal and business life, including information about their industry, competition, and new products and services. Newsletter marketing is a great way to create front of mind awareness, communicate news and information about new products and services, and stay in touch with your customers and prospects on a regular basis. Here are a few tips on how to create a successful newsletter:
Create a consistent, well-designed template with a nameplate that is eas...
Written by Jody Phillips and/or associates
Last Updated:: October 10, 2009
Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals.
Here are some tried and true newsletter do’s and don’ts:
People Like:
Interesting subjects
Short articles
Good visuals
Easy-to-skim designs
Bulleted lists
Content telling how to make money, save time
Clear organization
Calendars
Offers, benefits
People Don’t Like:
Intimidating pages
Diso...
Written by Jody Phillips and/or associates
Last Updated:: September 25, 2009
Type effects are a good way to turn a headline into a visual element. One popular type trend, known as liquid or “aqua” lettering, is easy to reproduce in Photoshop using the steps below:
Create a 300dpi image in Photoshop, with dimensions that are large enough to fit your entire headline text.
Set the foreground color to R=0 G=51 B=222. This will provide the color for your text.
Select the type tool and choose a serif font, such as Garamond or Times New Roman.
Set the font size at 72px, and type the text you want to use in the headline.
Control-click (Mac: Command-clic...
Written by Jody Phillips and/or associates
Last Updated:: August 19, 2009
Direct mail is a great way to break through the clutter of e-mail overload, internet pop-up ads, and television commercials that are often skipped through TiVo. A great way to add a creative twist to your direct mail messaging is by sending lumpy mailers.
By plumping up your direct mail pieces, they are more likely to get noticed, opened, and remembered. If you receive a pile of mail mixed with bills, credit card offers, and a bulky envelope or package, which will you open first? Lumpy mailers are engaging because everyone loves receiving gifts, and human curiosity will driv...
Written by Jody Phillips and/or associates
Last Updated:: July 13, 2009
Twitter is a free, social networking service which offers a new-age way to enhance brand recognition and build relationships with your prospects and customers. Twitter enables users to micro-blog, or communicate through small, quick spurts of content and reach thousands of people every day.
Here are few tips on how to use Twitter as part of your online marketing strategy.
Create a list of topics for posting before you get started. The more you plan out your endeavor, the more you’ll benefit from marketing on Twitter.
Follow your competitors. Your competitors will ha...
Written by Jody Phillips and/or associates
Last Updated:: June 7, 2009
Understanding the Benefits of Going Green for your Business
Has your business gone green yet? If not, your business is behind this growing international trend. While many business owners perceive going green as beneficial for the environment, many are unaware of how this transition can benefit their business.
Why Should your Business go Green?
The most obvious reason for your business to go green is to protect the environment, as green practices work proactively to create a more sustainable environment. Due to this impact, many businesses and individuals perceive going green...
Written by Jody Phillips and/or associates
Last Updated:: June 5, 2009
So here’s my first attempt at video, let me know what you think?
OK, this was actually my first attempt! You know what they say; If you can’t laugh at yourself…
If you want to learn how incorporating Eco-Friendly Printing Methods with Social Media Tactics and Internet Marketing Strategies into your business can help increase your sales, come visit us at Phillips Printing.
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Written by Jody Phillips and/or associates
Last Updated:: May 8, 2009
Are you a twit? I used to think twitter users were until I discovered the marketing power behind the online platform. Twitter is a revolutionary social media platform attracting millions of worldwide users, taking the Internet by storm. Social media platforms were originally created to provide a format for individuals to exchange ideas. However, it did not take long for businesses to learn how to leverage social media as a marketing tool. If you want to grow your business, follow the ideas outlined below.
1. Build a Strong Following- The quantity and quality of ...
Written by Jody Phillips and/or associates
Last Updated:: March 21, 2009
GreenPrint eliminates wasteful pages in any printout automatically, saving you time and money, and maybe more importantly, saving trees, reducing greenhouse gasses, and decreasing waste.
GreenPrint’s patent-pending technology does this by analyzing each page of every document sent to the printer and looking for typical waste characteristics (like that last page with just a URL, banner ad, logo, or legal jargon).
GreenPrint also incorporates an easy to use PDF writer, a fantastic print preview called GreenView, and a reporting feature which keeps track of the number of ...
Written by Jody Phillips and/or associates
Last Updated:: March 1, 2009
One of my goals with this Blog is to help my clients increase their sales, by incorporating Internet Marketing Strategies and Social Media in addition to Eco-Friendly Green Printng. I know that many of my Phillips Printing clients, have products that would benefit from incorporating some of these methods with their traditional marketing strategies and it has always been my goal to provide more value than my competitors.
One thing I’ve found during my journey into the world of Internet Marketing and Social Media is that while there is a great opportunity to increase y...
