Eco-Friendly Printing: Good for the Earth, Your Community and Your Business!

Understanding the Benefits of Going Green for your Business

Has your business gone green yet? If not, your business is behind this growing international trend. While many business owners perceive going green as beneficial for the environment, many are unaware of how this transition can benefit their business.

Why Should your Business go Green?

The most obvious reason for your business to go green is to protect the environment, as green practices work proactively to create a more sustainable environment. Due to this impact, many businesses and individuals perceive going green as a responsibility, not an option.

When businesses go green, positive impacts are experienced by the surrounding community, not just for the business itself. For example, new industries are attracted to growing green communities as well as quality employees. A recent study conducted by staffing firm Adecco USA suggests that 1/3 of workers would be more inclined to work for a Green company. Employees and industry are not the only groups impacted by a decision to become green; whether a consumer completes purchases is also impacted.

Consumers want to do business with environmentally responsible companies. In fact, a recent study by Alloy Media found that 90% of consumers believe that it is important for businesses to act in an environmentally friendly manner. And, 53% of consumers now factor a company’s social and environmental practices into their purchasing decisions.

Not only does going green impact business revenues directly, the negative impacts of not acting in environmentally responsible ways can be significant. For example, 40% of consumers are likely to speak out against a company when they learn that they are not environmentally friendly. And as business owners all understand, word of mouth is a crucial component of a business’s long term sustainability. So, if your business is not proactively working to become greener, you are likely missing out on a large percentage of the consumer market share.

Where does your Business Begin?

Begin by implementing basic green behaviours within your business. Small steps over time will create a large impact on your business, your community and your bottom line. Using an eco-friendly printer is one of the changes that nearly every business can implement when starting a green initiative. When choosing green business methods, it is important that your current customers and potential customers know that you are taking these steps. Be sure that you advertise in your current marketing materials both online and offline what your business is doing to become greener.