Written by Jody Phillips and/or associates
Last Updated:: December 5, 2009
In today’s Information Age, people are constantly seeking information that will help them achieve success in their personal and business life, including information about their industry, competition, and new products and services. Newsletter marketing is a great way to create front of mind awareness, communicate news and information about new products and services, and stay in touch with your customers and prospects on a regular basis. Here are a few tips on how to create a successful newsletter:
Create a consistent, well-designed template with a nameplate that is eas...
Written by Jody Phillips and/or associates
Last Updated:: August 19, 2009
Direct mail is a great way to break through the clutter of e-mail overload, internet pop-up ads, and television commercials that are often skipped through TiVo. A great way to add a creative twist to your direct mail messaging is by sending lumpy mailers.
By plumping up your direct mail pieces, they are more likely to get noticed, opened, and remembered. If you receive a pile of mail mixed with bills, credit card offers, and a bulky envelope or package, which will you open first? Lumpy mailers are engaging because everyone loves receiving gifts, and human curiosity will driv...
Written by Jody Phillips and/or associates
Last Updated:: June 7, 2009
Understanding the Benefits of Going Green for your Business
Has your business gone green yet? If not, your business is behind this growing international trend. While many business owners perceive going green as beneficial for the environment, many are unaware of how this transition can benefit their business.
Why Should your Business go Green?
The most obvious reason for your business to go green is to protect the environment, as green practices work proactively to create a more sustainable environment. Due to this impact, many businesses and individuals perceive going green...
Written by Jody Phillips and/or associates
Last Updated:: June 5, 2009
So here’s my first attempt at video, let me know what you think?
OK, this was actually my first attempt! You know what they say; If you can’t laugh at yourself…
If you want to learn how incorporating Eco-Friendly Printing Methods with Social Media Tactics and Internet Marketing Strategies into your business can help increase your sales, come visit us at Phillips Printing.
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Written by Jody Phillips and/or associates
Last Updated:: March 21, 2009
GreenPrint eliminates wasteful pages in any printout automatically, saving you time and money, and maybe more importantly, saving trees, reducing greenhouse gasses, and decreasing waste.
GreenPrint’s patent-pending technology does this by analyzing each page of every document sent to the printer and looking for typical waste characteristics (like that last page with just a URL, banner ad, logo, or legal jargon).
GreenPrint also incorporates an easy to use PDF writer, a fantastic print preview called GreenView, and a reporting feature which keeps track of the number of ...
Written by Jody Phillips and/or associates
Last Updated:: March 1, 2009
One of my goals with this Blog is to help my clients increase their sales, by incorporating Internet Marketing Strategies and Social Media in addition to Eco-Friendly Green Printng. I know that many of my Phillips Printing clients, have products that would benefit from incorporating some of these methods with their traditional marketing strategies and it has always been my goal to provide more value than my competitors.
One thing I’ve found during my journey into the world of Internet Marketing and Social Media is that while there is a great opportunity to increase y...
Written by Jody Phillips and/or associates
Last Updated:: February 20, 2009
Without starting a political debate, I’d like to point out that I’m a Conservative. My support and promotion of Environmentally Friendly Printing Practices might cause some the mistaken assumption that I’m a Liberal. For whatever reasons, many people tend to relate environmental responsibility with Democrats, when in fact it was Republicans who started this movement—remember the EPA?
Truth be known, I’m an avid outdoor enthusiast who enjoys hunting, fishing, hiking, mountain biking, camping and most recently, wheeling in my Jeep. At the same time, I’m an en...
