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	<title>greenprintmarketing &#187; Marketing Tips</title>
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	<link>http://greenprintmarketing.com</link>
	<description>Increase your sales by incorporating Eco Friendly (green) printing, with Social Media and Internet Marketing.</description>
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		<title>Reproducing Apple’s “Aqua” Lettering Effect</title>
		<link>http://greenprintmarketing.com/2009/09/25/reproducing-apple%e2%80%99s-%e2%80%9caqua%e2%80%9d-lettering-effect/</link>
		<comments>http://greenprintmarketing.com/2009/09/25/reproducing-apple%e2%80%99s-%e2%80%9caqua%e2%80%9d-lettering-effect/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 04:15:47 +0000</pubDate>
		<dc:creator>Jody Phillips and/or associates</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://greenprintmarketing.com/?p=256</guid>
		<description><![CDATA[Type effects are a good way to turn a headline into a visual element. One popular type trend, known as liquid or “aqua” lettering, is easy to reproduce in Photoshop using the steps below:

Create a 300dpi image in Photoshop, with dimensions that are large enough to fit your entire headline text.
Set the foreground color to [...]]]></description>
			<content:encoded><![CDATA[<p>Type effects are a good way to turn a headline into a visual element. One popular type trend, known as liquid or “aqua” lettering, is easy to reproduce in Photoshop using the steps below:</p>
<ol type="1">
<li>Create a 300dpi image in Photoshop, with dimensions that are large enough to fit your entire headline text.</li>
<li>Set the foreground color to R=0 G=51 B=222. This will provide the color for your text.</li>
<li>Select the type tool and choose a serif font, such as Garamond or Times New Roman.</li>
<li>Set the font size at 72px, and type the text you want to use in the headline.</li>
<li>Control-click (Mac: Command-click) inside the type layer to select the shape of the letters.</li>
<li>Reduce the selection by seven pixels, by choosing <strong>Modify &gt; Contract</strong> from the <strong>Select</strong> menu at the top of the screen.</li>
<li>Create a new layer (with your selection still in place), and change the foreground color to R=31 G=82 B=255.</li>
<li>Using the fill tool, color your selected area with this new color.</li>
<p><img src="https://www.secured-site6.com/printcenter/graphics/aqua01.gif" alt="" align="right" /></p>
<li>Once that’s set, deselect the selected area, and duplicate the layer you just created, so you now have two copies of it.</li>
<li>Name the first of these layers “Color1” and the second “Color2.”</li>
</ol>
<p>With all your layers in place, you’ll now need to make the following adjustments:</p>
<p><strong>Color1 — Set the Blend Mode to Multiply</strong></p>
<ul style="position: relative; top: -6px;">
<li>Double-click the “Color1” layer on the layers palette to bring up the <strong>Layer Style</strong> dialog box.</li>
<li> Set the <strong>Blend Mode</strong> to <strong>Multiply</strong>, and hit <strong>OK</strong>.</li>
</ul>
<p><img src="https://www.secured-site6.com/printcenter/graphics/aqua02.gif" alt="" align="right" /><strong>Color2 — Add a Gaussian Blur</strong></p>
<ul style="position: relative; top: -6px;">
<li>Highlight “Color2” on the layers palette, and choose <strong>Blur &gt; Gaussian Blur</strong> from the <strong>Filter</strong> menu at the top of the screen.</li>
<li> A dialog box will appear. Set the radius to 5px and hit <strong>OK</strong>.</li>
</ul>
<p><strong>Color2 — Add an Emboss Effect</strong></p>
<ul style="position: relative; top: -6px;">
<li>Double-click the “Color2” layer on the layers palette to bring up the Layer Style dialog box.</li>
<li>Highlight and select the <strong>Bevel and Emboss</strong> style.</li>
<li>For the <strong>Style</strong> setting, choose <strong>Emboss</strong>.</li>
<li>Change the <strong>Depth</strong> to 441% and the Size to 10px.</li>
<p><img src="https://www.secured-site6.com/printcenter/graphics/aqua03.gif" alt="" align="right" /></p>
<li>Set the <strong>Highlight Mode</strong> to <strong>Normal</strong>, with an <strong>Opacity</strong> of 100%, and the <strong>Shadow Mode</strong> to <strong>Color Dodge</strong>, with an opacity of 40%.</li>
<li>Press <strong>OK</strong> to continue.</li>
</ul>
<p><strong>Color2 — Adjust the Curves</strong></p>
<ul style="position: relative; top: -6px;">
<li>With the “Color2” layer still highlighted on the layers palette, choose <strong>Adjustments &gt; Curves</strong> from the <strong>Image</strong> menu at the top of the screen.</li>
<p><img src="https://www.secured-site6.com/printcenter/graphics/aqua04.gif" alt="" align="right" /></p>
<li>Another dialog box will appear.</li>
<li>Insert stop points at the following coordinates (input/output): 50/160, 200/90, and 233/180.</li>
<li>Once you have these coordinates in place, click <strong>OK</strong>.</li>
</ul>
<p><strong>Text Layer — Add a Drop Shadow</strong></p>
<ul style="position: relative; top: -6px;">
<li>Right-click (Mac: Option-click) on the text layer in the layers palette.</li>
<li>Select <strong>Blending Options</strong> from the dropdown menu that appears.</li>
<li>Highlight and select <strong>Drop Shadow</strong> in the <strong>Layer Style</strong> dialog box.</li>
<p><img src="https://www.secured-site6.com/printcenter/graphics/aqua05.gif" alt="" align="right" /></p>
<li> Set the color (the swatch next to <strong>Blend Mode</strong>) to R=0 G=32 B=186 and the <strong>Opacity</strong> to 75%.</li>
<li>Choose a <strong>Distance</strong> of 5px, a <strong>Spread</strong> of 0%, and a <strong>Size</strong> of 9px.</li>
</ul>
<p>The effect is now complete.</p>
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