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Newsletters Are a Fun Way to Keep In Touch With Customers and Prospects

Written by Jody Phillips and/or associates 1 Comment
Last Updated:: October 10, 2009
Newsletters Are a Fun Way to Keep In Touch With Customers and Prospects
Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals. Here are some tried and true newsletter do’s and don’ts: People Like: Interesting subjects Short articles Good visuals Easy-to-skim designs Bulleted lists Content telling how to make money, save time Clear organization Calendars Offers, benefits People Don’t Like: Intimidating pages Diso...
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